These technologies make possible a new art; the art of the remodelled body. But, what it means remodelled body? To remodel in them brings the idea to reconstruct, to manipulate, through techniques that aim at its physical improvement aesthetic. (SANTAELLA, 2003, p, 282). The new concept for this art of the body aims at to the aesthetic manipulation of the surface of the body. One is about the body constructed with diverse techniques of physical improvement. Musculao, gymnastics is examples of exercises that are part of this improvement.
However, we can still add a new concept for this type of artistic construction. We also have the techniques that we can call? invasive. It is in this context that we find diverse processes that in the current society are entered into an alliance so that the new body is inserted in the conjunctural aesthetic standards. They are the modeling techniques, through the plastic surgeries, the enxertos implantations and calls. The health notion is forgotten.
Such surgical processes are made do not stop taking care of the healthful objectives, but to be fit in the word of order that is contained in a beautiful body, strong, capable to reach the perfection as goal of a society of appearances. We are, thus, ahead of the cult to the body. The exterior now starts to dominate the interior. Already it does not import more what we are, but yes, as we are and most important? as we show in them. The narcissism finds its finished expression form more. It is not only enough to be beautiful is necessary to reveal as such. It is not by chance that one affirms that I entered in crisis. What we attend, in the current society, they are unresigned people with its bodies, breaching its personality, in search of a mere manufactured body and that it is inside of established the effective standards or daily pay.
The author approaches thematic of the indiscriminate use of the Ritalina medicine in children and the adolescents who are diagnosised with DDA/H, from the stories of the family who brings as complaint behaviors of carelessness and inquietude inside of the classroom. It raises questioning on the real necessity of this legalized drug and on the used arguments, for the doctors, to base the upheaval of attention deficit and hiperatividade. For such, it makes analysis in the ways to learn human beings, the concept of attention and activity and of the values of the society of today. Society this, that sees the citizen as an only organic being, ignoring and denying singular individual only e; causing a generalized and impersonal treatment, what it finishes for resulting in preference, for the citizen, of the medication to attenuate pain psquicaa to dialogue on its you distress.
To the extent that management integrates with the relevance of the empowerment that is given to workers, you will notice a behavior more proactive, more beneficial to the company, since it is a process that allows free, count and multiply with the potentialities of the personnel in order to acquire more synergy, feedback that step to trust, to yieldsproductivity and membership with the company where it works. Therefore, should not surprise us that point, empowering, is a management resource that allows to expand the media that are usually account for a job. Definitely, it is valid when it is said, that empowerment becomes the strategic tool which strengthens making, that gives meaning to work in team and leadership that allows total quality ceases to be a motivational philosophy, from the human perspective and become a system radically functional. Discussed with much assertiveness, that people who are led, directed under a process of empowerment, feel they are at the center of events and perceive that the success for the Organization, which are taken into account, considered in the company’s plans, contribute in where respects them, appreciates his performance, integration to their functions. Assumptions taken into account towards the empowerment or empowerment when management is identified with the scope, relevance of making use of the empowerment, should be attentive in comply with its premises, which as we know, must be promoted by management, Cascade and at all levels, these are: responsibility for areas or designated yields.