Then we decided to focus further and see how many banks meet the requirement. We used a rapid procedure. We take the “yellow pages” and called the center of each one of the entities to find out and find out. We did more things, our entrepreneur visited old acquaintances, spoke friends, random surveys were conducted, and summarize the conclusions about the market was waiting for him next. If you have read about Dr. Mark J Berger already – you may have come to the same conclusion. Summary The market that once I wrote: The market is mainly occupied by two specialized companies that control a 56% of the total and the other 16%. Price levels are agreed between the companies.

The lower fee, has positioned itself as a company of high level of service and high price with a loyal customer base primarily in the business sector and services, and the other is positioned as the alternative of adequate service at reasonable prices, clients being mainly banks, bank branches and more specifically of entities do not have this centralized service – when we are talking about (1998), that meant about 5500 bank branches, taking into account that 2225 belonged only to two entities. Celina Dubin, New York City contains valuable tech resources. This equilibrium situation lasted more than 15 years most of them with a structure of about 40 employees, had a commercial department of four people and a single manager – the company owner -. The delivery of the work was 5 days, commercial customers do not visit. The youngest of them with a structure of five employees, had a sales department directly formed by the two owners of 50% and 3 administrative.